|
 |
 |
 |
|


THE STRATEGY OF THE PTO FOR THE ADHERANCE TO THE MADRID PROTOCOL

During the month of August high level representatives of the PTO participated in debates at the Chamber of Deputies along with representatives of industry. The objective of the meeting was to mature the idea together with parliamentarians that the moment is right to adhere to the Madrid Protocol. The debates concerning the adherence began in 2001, but this was the first action by the PTO to increase the parliamentarians awareness about the subject being highlighted by the President of the PTO in that "in the last 20 years the internal market became too small for Brazilian companies (…) The increase of international competitiveness became fundamental in order to obtain and maintain a position in the internal market."
The participation of industrial representatives in the debates was a way of demonstrating to them that the country can no longer employ protectionist measures to facilitate the life of Brazilian companies, reducing costs and accelerating processes.
|
|
 |
 |
 |
 |
 |
 |
|

 |
 |
|
NEW PTO FORMALITIES FOR THE FILING OF PATENT APPLICATIONS

On October 5, 2009 PTO Resolution No. 210 will come into force. This rule regulates the procedures to present "Sequence Listing" with the objective of complementing the specification of patent applications filed at the PTO, as well as representation of the nucleic and amino acid sequences in the "Sequence Listing" and revokes item 16.3 of the Normative Act No. 127, of the 5th March, 1997. From this date on the "Sequence Listing" should be presented to the PTO, as an instrument to complement the specification, in an electronic file format, in non-recordable CD or on a non-recordable DVD.
The "Sequence Listing" in the electronic file format should be presented to the PTO when the patent application is filed, or at the latest, on the date for the request for examination, as foreseen by Article 33 of the Patent Law, independently of notification or office action on the part of the PTO, by means of a petition exempt of any official fee, together with an express declaration by the applicant that the information contained in the electronic format is identical to that which is presented on paper in the patent application. In these cases, the Letters Patent will also consist of a CD or DVD containing the files of the "Sequence Listing" in TXT and PDF formats and the file with the alphanumeric control code of the file of the "Sequence Listing" presented in TXT format.

|
|
|
 |
 |
 |
 |
 |
|

 |
 |
|
NON-TRADITIONAL TRADEMARKS

Among the visually perceptible distinctive signs which can be registered as trademarks, we stress that the Brazilian PTO has granted a few registrations on trademarks which are considered "non-traditional", particularly holograms (photographical plate or film where the device obtained through holography is affixed, the image of which changes depending on the observation angle), which have been registered as composite trademarks; motion and multimedia signs, which have been registered as device trademarks that represent the views of the movement; gestural trademarks (composed of gestures), which have been registered as device trademarks; position trademarks, that is, those which are defined by the position they appear on the product, which have been registered as device trademarks; color trademarks, which have been registered as composite or device trademarks, provided the colors have been combined in a distinctive manner; touch trademarks, which have been registered as device or tridimensional trademarks and which protect the surface of the product; and trade dresses, which have been registered as composite or device trademarks.
In fact, there are few registrations on non-traditional trademarks in Brazil, but there is an increasing tendency to register these types of trademarks, where new technologies play an important role which facilitates their protection.

|
|
|
 |
 |
 |
 |
 |
|

 |
 |
|
THE LICENSING OF CHARACTERS AND TRADEMARKS GROWS IN THE CRISIS

According to information from ABRAL - The Brazilian Licensing Association, the licensing of characters protected by copyrights, as well as trademarks has increased during the economic crisis. The licensing of characters and trademarks are an instrument largely utilized by industry to control their sales and, apparently, to demonstrate a significant and effective tool in a period of acute economic crisis. Licensing has become a recognized power to sell products - notably children's toys - with many enduring characters being reinvigorated and returning to the licensed market with stronger force. According to specialists, old characters, such as Felix the Cat, Little Lulu, Snoopy, and even Garfield, still have the ability to bring parents and children together with the same product. In Brazil the licensing of copyright is formalized with relative ease and the resultant contract, even including royalty remittance abroad can be affected even without recordal at the PTO. As an additional advantage, when the payment of royalties is made directly to the creator/holder of copyrights, the remittances are exempt from paying the tax CIDE.

|
|
|
 |
 |
 |
 |
 |
|

 |
 |
|
THE POSTING OF VIDEOS ON THE INTERNET AND COPYRIGHT ISSUES

We have not yet seen, in Brazil, on any great scale, the reaction of copyright holders of audiovisual works, against the unauthorized use of them on Internet sites. There is no legislation in Brazil sufficiently modern to govern this matter, as there is in other countries - such as the Millennium Act in the United States - the current Copyright Law in Brazil, in the view of specialists in this area, possesses provisions which sufficiently cover this practice in Brazil. However, the copyright holders of audiovisual works in Brazil appear to have adopted the practice of not filing judicial measures in defense of their rights. However, we must not forget that at any moment, a movement of copyright holders of audiovisual works against the practice of unauthorized disclosure on the Internet could suddenly arise in the form of judicial measures. We therefore recommend that the operators of the offending Internet sites which offer such services increase the precautions they take and institute practices to dissuade the posting of such videos on their sites, and furthermore, that they reserve the ability to monitor the content of the videos and withdraw those which infringe copyright. In the meantime, we await a change in the legislation that would bring more modern measures to regulate the relation between the holders and user of copyright in Brazil..

|
|
|

Thank you for your interest in IP NEWS from Daniel Advogados. If you prefer not to receive this Electronic Bulletin, please let us know at law@daniel.adv.br.
|
|
|